S1E3 · Part 1 onward · Opened in Part 1

Listening Instrument

One instrument, two kinds of calls. You open it in Part 1 and keep it running the whole arc: real conversations with buyers and fans, captured in their words. Everything downstream (your Stance, your Messaging Matrix, your Trust Pipeline, the Part 6 capstone) gets built on what you hear here.

Each part saves its own work. Open a part, log a call, come back any week. Done means both parts submitted by the capstone.

Part 1 · runs the whole arc

Pain Interviews

Rewrite the standard questions in the room during Part 1, then run real calls across the program. Aim for one conversation a week. You close it out by naming the transformation you deliver, in their words. What you hear feeds your Stance in Part 3 and your Trust Pipeline in Part 5.

Part 2 · three calls, your pace

Fan Calls

Call three people who already rave about you. Capture their exact words, the moment they became fans, and who they've referred. Your fans show up pre-named in the Trust Audit in Part 5.