S1E3 · Weeks 1-9 · Opened in Session 1

Listening Instrument

One instrument, three parts. You open it in Session 1 and keep it running the whole nine weeks: real conversations with buyers and fans, captured in their words. Everything downstream (your Stance, your Messaging Matrix, your Trust Pipeline, the Week 9 capstone) gets built on what you hear here.

Each part saves its own work. Open a part, log a call, come back any week. Done means all three parts submitted by Week 9.

Part 1 · runs all nine weeks

Pain Interviews

Rewrite the standard questions in the room during Session 1, then run real calls across the program. Aim for one conversation a week. What you hear feeds your Stance in Week 4 and your Trust Pipeline in Week 7.

Part 2 · three calls, your pace

Fan Calls

Call three people who already rave about you. Capture their exact words, the moment they became fans, and who they've referred. Your fans show up pre-named in the Trust Audit in Week 7.

Part 3 · inside the Pain Interview

Transformation Statement

Name the transformation you actually deliver, in the words your buyers use. It lives at the bottom of the Pain Interview page and gets sharper with every call you log.